In a world of weight-loss programs, fitness boot camps and cardio kickboxing classes, Iron Legion Strength Co. brings a unique concept to the fitness arena: Empowerment through strength. Powerful branding and an emphasis on STRENGTH give Iron Legion Strength Co. a competitive advantage as the only brand in the space with a focus purely on authentic, barbell-based strength training.

The goal is to bring a new and unique experience to both the client and the franchise buyer in the industry. Iron Legion Strength Co. is the opposite of the outdated membership model that signs people up for memberships and hopes that they never show up. Instead, this company is committed to incredible customer service, consistent client retention and sustainable results.

From the beginner lifter to the advanced athlete, Iron Legion helps all people get stronger and discover the many extra benefits, both mental and emotional, of increased physical strength. As a coaching gym, where every client works with a coach in some capacity, this business model captures the market of customers who have not realized success in the large, machine-based membership model gym scene. Iron Legion provides personal training and strength coaching in both one-on-one and semi-private training sessions. Strong branding and an amazing customer experience are what differentiate this business from its competition.

While currently operating its prototype in Westbrook, Maine, as well as preparing to franchise the business for replication, Iron Legion established policies and procedures that implemented best practices and created 100% growth in the company’s second full year in business. Through franchising, the company plans to mimic this success and expand across New England. After saturation of surrounding markets in the Northeastern United States, Iron Legion will grow to become a national brand.

The business launched in 2015 under the guidance of fitness guru and entrepreneur, Scott Baumann. It is staffed with an energetic and motivated management team along with well-compensated coaches who have been fully trained in all of the Iron Legion policies, procedures and practices. The entire staff and clientele live by the mantra “Lift Heavy Be Kind” and work every day to embody that concept. 

Iron Legion Strength Co. delivers a strong new concept that provides top notch strength coaching and a sanctuary to those who are dissatisfied with the typical gym experience. Iron Legion has proven training protocols, branding, apparel and marketing materials. Iron Legion’s goal is to successfully replicate its prototype location and immediately focus on expanding through franchising. 








Iron Legion Strength Co. sits in a great position in the franchise market with a strong operating model in place and a strong differentiation from the rest of the competition in the franchise marketplace. Iron Legion Strength Co. is a unique and high-performing exception within a lucrative industry.


The company’s operating model is simple and has been structured with well defined processes and systems in place, allowing for ease of replication. Initial training will be held at the original location headquarters, enabling franchisees to see the physical location and feel the authentic Iron Legion Strength Co. vibe and design.


Iron Legion Strength Co. achieves a very strong return on investment in comparison to the rest of the franchise industry in general. With the implementation of a structured and systematized business model, the growth achieved by Iron Legion Strength Co. in markets across the U.S. is expected to be significant and impressive.

Our Ownership Process

Feel free to do your research and follow the process to be one step closer to opening your own location.

Do Your Research

Ask us any and all questions you can think of about our franchise and we’ll be glad to inform you!

Inquire Today

Complete one of our forms and we will guide you on the next steps in owning your own Iron Legion Strength Co. franchise.

Discovery Day

Meet our friendly management team & you’ll discover what makes us succeed in our industry.

Approval & Launch

If approved, you will be ready to launch your own Iron Legion Strength Co. franchise! We provide training before & after opening your location.

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This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption